Radio Ad Scripts

Cambridge College | Marketing & Communications Specialist, 2020–2021

Scripts produced and aired on local radio stations

NEIB Online Learning Campaign

30-second spots | New England Institute of Business at Cambridge College

Variant 1: Experience & Results

RIGHT NOW COLLEGES AROUND THE COUNTRY ARE WORKING HASTILY TO MAKE THEIR COURSES FULLY ONLINE-READY. BUT AT NEW ENGLAND INSTITUTE OF BUSINESS AT CAMBRIDGE COLLEGE, ONLINE LEARNING IS WHAT WE'RE BEST AT, BECAUSE WE'VE BEEN DOING IT ALL ALONG. FOR THE LAST TWENTY YEARS, NEW ENGLAND INSTITUTE OF BUSINESS HAS BEEN OFFERING ONLINE DEGREE PROGRAMS THAT ARE EFFECTIVE, ENGAGING, AND ENJOYABLE – BUT MOST IMPORTANTLY – GET YOU REAL RESULTS AFTER GRADUATION. GET STARTED TODAY BY CALLING US AT EIGHT-HUNDRED, EIGHT TWO NINE, GRAD. AGAIN THAT’S EIGHT-HUNDRED, EIGHT TWO NINE, GRAD.

Variant 2: Support & Community

ONLINE LEARNING DOESN'T HAVE TO BE A FLATSCREEN EXPERIENCE. AT NEW ENGLAND INSTITUTE OF BUSINESS AT CAMBRIDGE COLLEGE, AN ONLINE EDUCATION MEANS SO MUCH MORE. FOR TWO DECADES, WE'VE BEEN MAKING IT EASIER FOR WORKING ADULTS TO GO BACK TO SCHOOL, NO MATTER WHERE THEY ARE. AN ONLINE DEGREE PROGRAM AT NEW ENGLAND INSTITUTE OF BUSINESS MEANS YOU ARE NEVER ALONE. YOU WILL BE SUPPORTED AT EVERY STEP OF THE WAY BY FACULTY AND PEERS WHO CAN HELP YOU ACHIEVE REAL PERSONAL AND PROFESSIONAL GROWTH. GET STARTED TODAY BY CALLING US AT EIGHT-HUNDRED, EIGHT TWO NINE, GRAD. THAT’S EIGHT-HUNDRED, EIGHT TWO NINE, GRAD.

Variant 3: Quality & Affordability

ONLINE LEARNING DOESN'T HAVE TO MEAN LESS QUALITY, JUST LESS STUDENT DEBT. WHILE COLLEGES AROUND THE COUNTRY ARE RUSHING TO MAKE THEIR DEGREE PROGRAMS FULLY ONLINE-READY, NEW ENGLAND INSTITUTE OF BUSINESS AT CAMBRIDGE COLLEGE HAS BEEN OFFERING ONLINE DEGREE PROGRAMS FOR TWENTY YEARS THAT WORKING ADULTS CAN JUMP INTO AT ANY STAGE OF THEIR PROFESSIONS, TO ACHIEVE REAL-WORLD RESULTS. DISCOVER WHY OUR ONLINE PROGRAMS ARE RANKED TOP TEN BY US NEWS, AND WHY WE CONTINUE TO BE SUPPORTED BY OUR HUNDREDS OF CORPORATE PARTNERS. CALL US TODAY AT EIGHT-HUNDRED, EIGHT TWO NINE, GRAD. AGAIN, THAT’S EIGHT-HUNDRED, EIGHT TWO NINE, GRAD.

Cybersecurity Awareness Month Campaign

30-second spots | October 2020 | Panel Discussion Promotion

Variant 1: Event Focus

AS CYBERCRIME IS ON THE RISE IN MASSACHUSETTS, GOVERNOR BAKER IS CALLING OCTOBER 'CYBER SECURITY AWARENESS MONTH.' AND TO HELP MARK THE OCCASION, CAMBRIDGE COLLEGE IS HOSTING A VIRTUAL CYBERSECURITY DISCUSSION ON THURSDAY OCTOBER 29TH, FEATURING A PANEL OF LOCAL LEADERS WHO WILL TALK ABOUT THE IMPORTANCE OF DIVERSE EQUITY, INCLUSION, AND GENDER ALLYSHIP IN THE CYBERSECURITY FIELD, AND HOW CAMBRIDGE COLLEGE’S CYBERSECURITY PROGRAMS SUPPORT THE SCHOOL’S MISSION TO ENRICH INDIVIDUALS FROM DIVERSE BACKGROUNDS WITH THE SKILLS AND KNOWLEDGE EMPLOYERS ARE ACTIVELY SEEKING. CAMBRIDGE COLLEGE’S RANGE OF ACCREDITED DEGREE PROGRAMS ARE DESIGNED TO BE AFFORDABLE, FLEXIBLE, AND FULLY REMOTE-CAPABLE. GET IN AND STAY INSIDE, YOUR FUTURE IN CYBERSECURITY BEGINS AT HOME. LEARN MORE BY VISITING: CAMBRIDGE COLLEGE [DOT] EDU

Variant 2: Problem & Solution

THE FIELD OF CYBERSECURITY IS IN A STATE OF EMERGENCY, AS THE NEED FOR DIVERSE CYBERSECURITY TALENT GROWS MORE URGENT BY THE DAY. IN 2018, MASSACHUSETTS SUFFERED MORE THAN SIXTY-EIGHT MILLION DOLLARS IN LOSSES FROM CYBER ATTACKS, AS ONE OF THE TOP TEN STATES AFFECTED BY COSTLY CYBERCRIME. IN RECOGNITION OF ‘CYBER SECURITY AWARENESS MONTH,’ CAMBRIDGE COLLEGE IS HOSTING A VIRTUAL PANEL DISCUSSION ON OCTOBER 29TH TO TALK WITH LOCAL INDUSTRY LEADERS ABOUT THE IMPORTANCE OF EQUITABLE REPRESENTATION IN THE FIELD OF CYBERSECURITY, AND HOW CAMBRIDGE COLLEGE’S NEW CYBERSECURITY DEGREE PROGRAM OFFERS ADVANCEMENT OPPORTUNITIES FOR DIVERSE INDIVIDUALS READY TO SET FOOT ON A HIGHLY LUCRATIVE CAREER PATH. LEARN MORE ABOUT CAMBRIDGE COLLEGE’S RANGE OF AFFORDABLE, FLEXIBLE, AND FULLY ONLINE-READY DEGREE PROGRAMS TODAY, AND START SEEING YOURSELF IN THE WORLD OF CYBERSECURITY. VISIT: CAMBRIDGE COLLEGE [DOT] EDU

Variant 3: Urgency & Opportunity

GOVERNOR BAKER HAS DECLARED OCTOBER 'CYBER SECURITY AWARENESS MONTH' AS INDUSTRIES ACROSS MASSACHUSETTS ARE FACING STAGGERING LOSSES DUE TO CYBERCRIME. MASSACHUSETTS WAS RANKED ONE OF THE TOP TEN STATES AFFECTED BY CYBERCRIME IN 2018, SUFFERING LOSSES OF MORE THAN SIXTY-EIGHT MILLION DOLLARS. WHILE CYBERCRIME CONTINUES TO PREVAIL ACROSS THE STATE, THE NEED FOR DIVERSE CYBERSECURITY TALENT HAS NEVER BEEN GREATER. CAMBRIDGE COLLEGE IS MEETING THIS NEED HEAD-ON WITH A RANGE OF CYBERSECURITY PROGRAMS DESIGNED TO EQUIP STUDENTS FROM DIVERSE BACKGROUNDS WITH HIGHLY SOUGHT-AFTER SKILLS, AND IN A WAY THAT’S BOTH CONVENIENT AND AFFORDABLE. AND ON OCTOBER 29TH, CAMBRIDGE COLLEGE IS HOSTING A VIRTUAL DISCUSSION PANEL WITH LOCAL CYBERSECURITY LEADERS TO TALK ABOUT HOW EMBRACING DIVERSITY IS THE CORNERSTONE TO A WORLD OF SOLVABLE SHORTAGES. LEARN HOW YOU CAN GET AHEAD, BY VISITING: CAMBRIDGE COLLEGE [DOT] EDU
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